Email Design
Email marketing is a strategy that your business cannot afford to ignore. It is an important technique that can open many doors to growing your customer base and generating revenues quickly. There are many advantages of email marketing:
One of the biggest advantages of email marketing is that it frees you to market your business to a larger audience and at different times of day. Emails transcend time and space, allowing you to spread the news about your business to customers across the globe. The beauty of email is also that existing and potential customers can have access to information about your business 24 hours a day. Unlike traditional radio and television ads, email marketing for business is done anytime and anywhere.
Another of the great advantages of email marketing is that you can develop creative campaigns that truly capture the heart and soul of your organization. Emails can be fun and interactive. You might consider adding graphics, videos, music, or even a simple game when you use email marketing for business. These creative additions make your emails memorable and encourage customers to learn more about what you have to offer. Market your business creatively with interactive emails.
E-mail marketing is popular with companies for several reasons:
- A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
- Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
- An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
- An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
- E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
- Advertisers can generate repeat business affordably and automatically.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
- Over half of Internet users check or send e-mail on a typical day.
- Specific types of interaction with messages can trigger other messages to be delivered automatically, or other events, such as updating the profile of the recipient to indicate a specific interest category.
- E-mail marketing is paper-free (i.e., "green").
- Tracking and response metrics enables tuning and optimisation of the E-mail marketing channel by a process of testing different variants and calculation of statistically signficant results.
Want to know more? Why not talk to us and see what we can do for you? Contact us today, or use our Quote form, and we'll call you straight back to talk through your options.
Latest projects
- Buyer (email)
- Eurofins (email)
- Tenemos (email)
